The trick to crafting a compelling funding pitch is two fold: • First, decode the thought process that determines investment decisions • Second, craft a convincing pitch In the previous post we decoded an investor’s thought process to understand what questions investors have, and the parameters that drive investment decisions. Read more
Today, I woke up to this news article about Suave – Unilver’s off the shelf shampoo brand. Unilever put Suave into new, premium-looking slick packaging, added a hefty price tag, called it “Evause” and sent it to out to beauty influencers (basically the folks who tell millions of consumers what is cool Read more
How can a start-up with no track record and no testimonials to bank on, win a potential customer’s trust? It borrows credibility.