Boost adoption of your break-through technology by helping your customers understand how it helps them thrive today and future-proof tomorrow.
You can have the best platform, product or solution, but if your marketing assets don't communicate how it drives business value, you lose customers.
Your brand is as much about the audience's perceptions as it is about real benefits and skills. Take control of your brand and position yourself as the leader you are.
Hi, I am Sonali.
If you’re a
funded B2B tech company hungry to grow faster
profitable self-funded B2B tech company on the hunt for new investors
mid-sized B2B tech company craving a premium-commanding brand
You and I will do great work together.
You already have an amazing product/service that solves your customer’s pain points. Why – you ask – do you need a brand booster? Turns out, it is not enough to have a breakthrough product. You need to complement it with breakthrough messagingthat speaks to humans, not faceless corporations. Without conversational messaging, even the best solution is lost in the clutter.
When your customers hear complex jargon and endless lists of features, they lose sight of the benefits. They lose interest. Worse, they switch to competitors who may not really solve their problems. Won’t you hate that? That’s why you need a powerful brand built with conversational content.
Now, here’s the thing — branding a B2B tech company is no easy job.
It requires humanizing technology with a hefty dose of brand storytelling. It’s about transforming geeky features into real world benefits. It’s about starting conversations that get you a sale. It’s a specialized skill, much like your specialized product or solution.
If your B2B tech company solves a painful problem, hire me to boost your brand. Let’s make your ideas and business accessible to the people who matter.
"Sonali is a consummate professional that is incredibly thoughtful in her approach to content.
Sonali also has excellent research skills, diving into very complex topics and holding her own with experts. Regardless of the complexity, Sonali is able to absorb the information and produce high quality work.
This made her a huge asset for us as we were building out content libraries and any company would be quite lucky to work with her. I highly recommend Sonali."
"Sonali is the most brilliant writer that I have ever worked with in my 2 decade marketing career.
She can explain the most complicated concepts in a super compelling, yet simplified way. The reader walks away learning more about the topic while being thoroughly engaged. Her blogs are on-point and very interesting and her ebooks and white papers are masterpieces.
She has a deep knowledge of enterprise customers and is an expert at marketing to executive decision-makers, influencers, and IT or technical experts.
Her research style is very thorough, and she has the ability to quickly determine the heart of the matter - the key challenges and solutions. Her editorial skills are fabulous and she always makes the content more compelling with just a few edits or suggestions.
She is a wonderful team player and she is always super helpful, motivated, and productive. Any organization would be very lucky to have her!"
"Sonali is a top-notch content writer who can tackle any project. She's easy to work with and highly. knowledgeable.
She's also a true storyteller at heart and adds her own storytelling flair to everything she does. An asset to any company in need of great content!"
"Sonali is extremely adept at business writing with an eye for creativity combined with detailing.
She has the unique power of understanding business goals very quickly and translates that to succint communication.
She is very personable and a delight to work with as she can turn around projects as desired with minimal briefs and supervision.
I would recommend her to any organization looking for a Communications expert."
"Sonali is extremely bright at visualising and putting together outstanding communication - you just had to discuss the idea and she would come up with high quality output. Very conscientous and dedicated to her work."
"Sonali has a way with words. She abhors the mundane and works hard to ensure that every word she "sends out" makes sense and is interesting.
She has an intuitive sense about how people process (written and graphical) information, which is extremely rare and is a huge asset.
It's great to work with Sonali because she is unafraid to speak her mind, and at the same time is very open to input - again a rare combination.
Definitely one of the best "communication" professionals I've worked with, and I've worked with quite a few."
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