Do you know the one characteristic that all great brands possess? They tell great stories. I coach business brands and leaders to tell their best stories. Stories that intrigue, inspire, persuade, motivate and propel people into action.

I am a storyteller who has worked for two decades in the corporate world. I understand business needs intimately and make it my business to bridge the gap between what organizations want to say and what people need to hear. I have honed to a precise degree the art of unpacking complex jargon and turning it into tales that people understand, relate to and remember.

Ideas fascinate me. I spend hours thinking and stitching together ideas (some my own, some borrowed) to build something new. I have been called an “Idea Amplifier”, and I own the label with pride. It helps to have a mind that understands the spirit or intent behind the words and automatically picks out the significant facts from surrounding clutter.

I both loathe and love my superpower – an overwhelming empathy for animals. The world can be cruel to those without an agency, a voice. I refuse to condone this. I do everything I can to make this planet a happier and safer home for all. I rescue dogs and cats, rehabilitate the injured, re-home abandoned pets, advocate for their rights, foster and adopt as many as I can. And every day, I pray that I – and others of my tribe – will no longer be needed. Until then, I use my messaging expertise to help local animal shelters raise awareness and funds.

I draw no boundaries between the professional and personal me. Engage the storyteller or the animal rights warrior, I am all me. You get the same passion, commitment, and willingness to smash through every barrier that stands between today and a better, kinder world.

The Stories I Live By…

Ayn Rand’s Atlas Shrugged   |   Daniel Quinn’s Ishmael   |   Richard Bach’s Illusions

Categories: Uncategorized

Sonali Raval

B2B tech marketing writer


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