The trick to crafting a compelling funding pitch is two fold: • First, decode the thought process that determines investment decisions • Second, craft a convincing pitch In the previous post we decoded an investor’s thought process to understand what questions investors have, and the parameters that drive investment decisions. Read more…
Have you ever wondered about how many startups actually manage to get funded? Fundable estimates that less than 1% startups are successful in roping in angel investors, and a miserly 0.05% garner funding from VCs. While this may seem extreme, anecdotal evidence suggests that for every 10 investments they make, VCs evaluate about Read more…
Today, I woke up to this news article about Suave – Unilver’s off the shelf shampoo brand. Unilever put Suave into new, premium-looking slick packaging, added a hefty price tag, called it “Evause” and sent it to out to beauty influencers (basically the folks who tell millions of consumers what is cool Read more…
How can a start-up with no track record and no testimonials to bank on, win a potential customer’s trust? It borrows credibility.
Business blogs are very powerful marketing tools. A well-written blog can create interest in your brand and products/services, build your professional credibility, attract new customers and keep your existing customers engaged. So, how do you write a blog that engages? 5 Tips for Creating Content That Tempts Your Customers Read more…
Javelin Strategy & Research’s 2016 study on identity fraud reveals that every minute, online fraudsters steal $35,600 in the US. In UK, one in 10 people have fallen victim to fraud or online offences. Now that India has embarked on a digital first economy, terms like phishing, hacking, key-logging, and Read more…
A speaker’s job is becoming more difficult with each passing day. In 2015, a Microsoft led study concluded that the average human attention span has fallen from 12 seconds in 2000, to eight seconds over the last 15 years. The same researchers also found that the ability of humans to Read more…
Today, as India celebrates Teacher’s Day, would you like to share your favorite story about a teacher or mentor you cherish? Tell us in the comments.
You have decided to hire a digital marketing agency, reviewed their technical competence, and are excited to sign the deal. But, how do you know you are not making a mistake?
Here are some examples of presentations that help business leaders tell their best stories.