The trick to crafting a compelling funding pitch is two fold: • First, decode the thought process that determines investment decisions • Second, craft a convincing pitch In the previous post we decoded an investor’s thought process to understand what questions investors have, and the parameters that drive investment decisions. Read more…
A speaker’s job is becoming more difficult with each passing day. In 2015, a Microsoft led study concluded that the average human attention span has fallen from 12 seconds in 2000, to eight seconds over the last 15 years. The same researchers also found that the ability of humans to Read more…
You have decided to hire a digital marketing agency, reviewed their technical competence, and are excited to sign the deal. But, how do you know you are not making a mistake?
New business owners or start-ups can use these articles to gain a different perspective on their branding and communications.