The trick to crafting a compelling funding pitch is two fold: • First, decode the thought process that determines investment … More
Today, I woke up to this news article about Suave – Unilver’s off the shelf shampoo brand. Unilever put Suave into new, … More
How can a start-up with no track record and no testimonials to bank on, win a potential customer’s trust? It borrows credibility.
Business blogs are very powerful marketing tools. A well-written blog can create interest in your brand and products/services, build your … More
Javelin Strategy & Research’s 2016 study on identity fraud reveals that every minute, online fraudsters steal $35,600 in the US. … More
A speaker’s job is becoming more difficult with each passing day. In 2015, a Microsoft led study concluded that the … More
You have decided to hire a digital marketing agency, reviewed their technical competence, and are excited to sign the deal. But, how do you know you are not making a mistake?
As average attention spans decrease, speakers have to work harder to sustain audience attention. No matter how good you already are, you will have to skill up your game significantly.
Here are three ways to captivate your audience.
New business owners or start-ups can use these articles to gain a different perspective on their branding and communications.
Here, you will find examples of articles written on behalf of business leaders to help them elevate their personal brands.