Portfolio – Branding

Leadership Communications

Brand Plan – Employer Brand for an Engineering R&D Centre



Context: An Engineering R&D Centre that is a part of a larger company better known for their Services wing needed to build an independent Employer Brand for themselves. Top engineering talent did not consider the R&D centre as potential employers because the company’s services brand was overpowering the R&D brand. I helped them craft a plan that is brings to the fore their thought leadership and technology focus.

Leave a Reply

Your email address will not be published. Required fields are marked *